Can Directories Rise Again? - The History of the Web:

Even in those early days, maybe especially in those early days, the categories and selections carried with them a point of view. It’s what Filo would often refer to as the “voice of Yahoo!”. Surfers didn’t shy away from embracing that voice, as long as the criteria was fair. It’s actually what kept people bringing back, eager to discover and explore areas of interest being thoughtfully arranged by real human beings who seemed like they cared.