UnitedHealth’s New “I Feel Your Pain” PR Blitz:

The idea that Witty, who earned $23.5 million last year alone and is a Brit literally knighted by the UK, would “understand” the struggle of any ordinary person is of course laughable. But the kinder, gentler tone they’re adopting is interesting and maybe even hopeful because it suggests that even they cannot ignore how angry the public is.

Maybe I’m a cynic, but this sounds like they’re gearing up to weaponized civility— I’m being nice to you, stop being mean!

Also, shout out to whoever is leaking these memos to Ken Klippenstein! You’re a hero.