Bluesky CEO Jay Graber isn’t ruling out advertising | TechCrunch:

“I think the ways we would explore advertising, if we did, would be much more user intent-driven,” said Graber on stage Wednesday at TechCrunch’s StrictlyVC event in San Francisco. “We want to keep our incentives aligned with users and make sure that we’re not turning into a model where the user’s attention is the product.”

I think we’re shift into magical thinking territory here. How do you create an ad-driven platform where user attention isn’t the product? Is there one example of this anywhere across the web?