TikTok’s $1 billion creator fund is shutting down - The Verge

The creator fund was originally introduced in 2020, with the company promising to pay out $1 billion over the course of three years to people making the app’s viral content. Along the way, influencers and other content creators have noted the low payouts — sometimes just a few dollars for millions of views..

In Feb, #TikTok sold this as a way to earn more. In reality, they just stopped advertising the payout cap. No law says they have to disclose.

Jason Velazquez @fromjason