Reddit’s new brand identity by Pentagram:

Pentagram saw an opportunity to turn Snoo into a character as iconic as Super Mario and cement its role as Reddit’s mascot by formalizing its shape and details. This process involved taking the existing 2D Snoo icon and rendering it in 3D, with the kind of nuanced character development that goes into designing Pixar characters. Snoo’s new 3D form—and a new menu of emoji-like Snoos—opens the door for the character’s next act. It also lays the groundwork for a new core illustration style, transitioning from spot illustrations that lack a common thread, to heroic 3D icons, all unified in form.

Textures and depth are back, baby! Time to bring back FrutigerAero